Email Marketing
We checked which addresses our cold email was really leaving from. The SPF record authorised eighteen. Two were doing all the work, and both were blocklisted. If your reply rate is sliding, the problem may sit somewhere you have never looked.
Email Marketing
Email Marketing
LinkedIn is good at getting someone's attention. It's not always good at getting things done. You'll have a prospect reply, ask a decent question, seem genuinely into it — and then go quiet for a week, not because they lost interest, but because LinkedIn just isn't where they run their day. Email i